Insights
Useful things, written plainly
No thought leadership. Just the explanations we end up giving on calls, written down so you can read them first.
Operations6 min
Why your Instagram DMs are costing you money
The hidden cost of running a business out of four separate inboxes, and what changes when you stop.
Performance5 min
What a slow website really costs
Page speed is treated as a technical nicety. It is a revenue metric, and the maths is unforgiving.
Buying advice7 min
Seven questions to ask before you hire any developer
Including the two that most vendors hope you will not think to ask until after you have signed.
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