RetailIllustrative example — not a real client
From DM-only sales to an owned storefront
A retailer with a large Instagram following where every single sale required a manual conversation.
- Of revenue now via owned channel
- 42%
- Cancelled / returned orders
- −63%
- Return on ad spend
- 2.4×
- Storefront load time
- <1.5s
The problem
Sales depended entirely on a platform they did not control. Stock was tracked in one person's memory, payment happened on delivery, and ad spend could not be tied to any outcome.
What we did
- 1Launched an owned storefront with the full catalogue and local payment gateways
- 2Synced one inventory source across the site and every sales channel
- 3Moved payment to the point of decision instead of on delivery
- 4Rebuilt ad campaigns with conversion tracking wired to real orders
More work
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